Media platform is how you look at something, for example weather you use a platform such as Facebook.

Media device is what you use to view the media on, am example of a media device could be a mobile phone.

Media sector is the type of media that you are looking at, some examples of this are; films, news.

Media product is what they distribute the media through.

Analogue is when analog data can be stored.

Digital media is an electronic way of looking at the media.

Cross-Media synergy is when two types of media work as one.

Individual audience consumption is when you look at media by yourself.

Group audience consumption is when you look at media such as a movie with other people such as friends.

Technological convergence is when a device does more things then it is made for, for example a mobile phone was originally made to call people now a days you can get apps to play games and socialize with others using apps such as Facebook.

Consumer-generated content is another way of saying UGC or user generated content, this is when the consumer makes a comment on the media they have seen.