Digital media product:
E magazine
What is it used for?
The e-magazine is called Top Gear e-magazine. This website is about cars, and gives the audience a detailed description about the car trying to sell it.
The elements used:
This text used is basic because it is better this way so the fancy fonts doesn't distract the audience from the cars and the details explaining the car specifications.
Also the main colours used are black and white. The background is white because most of the text is black, which means the text will stand out and grab your attention.
Interactivity:
This website is interactive because at the top of the website there is links, and when you click on it it links you to other sections of the website such as the review sections. Also there is links to YouTube videos of the cars which show you how the car runs.
Layout:
The layout is basic which is good so that is doesn't distract the audience from the purpose of the magazine. Also it wouldn't make the website look too fancy the audience will look at other images instead of the cars, which would make the magazine pointless.
Target audience:
The main target audience are young people because they like fast car, also car enthusiast. Furthermore boys would be more interested in the magazine because boys are usually more interested in fast and expensive cars that grab peoples attention a lot more then other cars.
Platforms:
There are different platforms, you can download a Top Gear new app on your phone which would keep you updated on their latest updates. Another platform is that they have an online website. Also you can go to a shop and buy a Top Gear magazine.